Ecommerce & marketplace specialist

René Jessen

I help brands scale sales, optimize operations, and automate workflows across marketplaces and ecommerce platforms.
Linkedin-in

Lives in

Herning

Experience

+15 years

Age

36

Who am i

Info

René Jessen

rene@johanjessen.dk

+45 31 21 38 89

Betrothed

2 children

Herning

B drivers licens

A drivers licens

Interests

Baking

Family

Craftmanship

Automations

15+ years experience · Amazon & PIM specialist · Automation & data-driven workflows

I work with ecommerce brands to improve how they sell, manage, and scale their products across digital channels.

My focus is on marketplaces, product data, and automation — building systems that reduce manual work and create a stronger foundation for growth.

WHAT I DO

I help brands move beyond fragmented setups and manual processes.

By combining marketplace strategy, structured product data, and automation, I create solutions that are easier to manage and built to scale.

CORE AREAS

Marketplace growth
Setup, optimization, and scaling across platforms like Amazon. From structure and listings to overall marketplace strategy.

PIM & product data
Structuring and enriching product data to ensure consistency across all channels and improve performance.

Automation & workflows
Reducing repetitive tasks through integrations, scripts, and automated data flows.

Ecommerce optimization
Improving performance, processes, and backend structure to support scalable growth.

HOW I WORK

I focus on practical execution and long-term scalability.

That means building solutions that:

  • reduce complexity
  • remove manual bottlenecks
  • create clarity across systems

I combine technical understanding with commercial thinking, ensuring that improvements have a direct impact on efficiency and revenue.

RESULTS

Reduced website load time significantly through technical optimization and cleanup.

Streamlined product data across multiple channels using structured PIM setups.

Automated manual workflows, improving consistency and reducing operational workload.

Improved marketplace setups with better structure, listings, and data quality.

ABOUT

I’m an ecommerce and marketplace specialist with more than 15 years of experience.

My background spans ecommerce operations, marketplaces, product data, and automation — with a strong focus on building systems that work in practice, not just in theory.

I look forward to hear from you.

Best regards

René Jessen

+45 31 21 38 89

rene@johanjessen.dk

My resume

Primary skills

Marketing

Team leader

SEO

Creative Cloud

Wordpress

WooCommerce

B2B Targeting

B2C Targeting

Optimization

Newsletter

SoMe

Fine print

Strategy

Problem solving

After a year fulltime in with my own business, I’m ready for the next chapter in my professionel life.
Skills
Photoshop

100%

Indesign

100%

Illustrator

100%

Online marketing

90%

ChatGPT

100%

Html+CSS

90%

CMS

100%

PLYTIX PIM

90%

EXCEL

90%

+ Shopify, Wordpress, Elementor, WooCommerce, Gravity Forms, After Effects, XD, Figma, DRIP, ActiveCampaign, Sleeknote, Mailchimp/mailerlite, javascript, Premier Pro, Shapr3D, Sketchup, Dimensions and Office 365

Experience

2022 – NOW

KABOOKI A/S

Head of marketplaces and PIM

Amazon Vendor and Seller manager, PIM specialist, webshop manager and developer, graphic design and marketing development.

2020 – 2022

Pasionel

Freelance Graphic Desiginer

2012 – 2020

Baxx Promotion A/S
(Now METZ A/S)

Senior Graphic Designer

Graphic design, industrial design,
web and ecommerce designer and development

2011 – 2014

Upstreamarketing APS

Project Graphic designer

Graphic design on varius projects

2011

Jacob Jensen DESIGN

Graphic design internship

Graphic design and industrial design model building

2011

Skills Denmark 2011

Contestant

DK Championship in Graphic Design

2008 – 2011

Sortberg Hansen aps

Mediagraphic design intern

Graphic design, web design, DTP, in-house marketing, customer service and prepress manager

Education

2021

Digital Marketing Trends

Linkedin Learning 

2019

Graphic Design Tips & Tricks

Linkedin Learning

2018

Opensource webshops

Woocommerce and prestashop

2015

WPDK & Codeable

Woocommerce and wordpress

2011

SDE Odense

Interactive PDF Design

2006 – 2011

Herningholms Erhvervsskole

Mediagraphic designer

2005 – 2006

HTX Herning

Communication and technology

2004 – 2005

Salling Efterskole

9. grade

1995 – 2004

Lundgårdskolen Herning

Public school

Language
Danish

80%

English

70%

My projects

Custom designed woocommerce webshop.

The product card is made with dynamic content and calculations specifically for the beer.

The design is built with elementor and part custom css. In addition to being responsive, the site also supports dark mode.

On the front page, a slideshow has been built with SwiperJS, where they pick up the 4 most recently selected items.

In addition, an icon pack has been designed which is used creatively throughout the page. Among other things in the shopping basket.

See demo site in danish

Custom programming additions to a booking plugin to give the possibility of 2 different outputs of booking times. Used for confirmation email and calendar synchronization.

Furthermore, I have optimized wordpress and cleaned up the page. The result is since responding faster with 20 being active plugins. And improved loading times on booking page from over 5 s to under 1.4 s,.

See website

A sharp deadline.

Metz contacted me if I could design a cookbook within a week after receiving final pictures and text, I as of cause a bit hesitant, I knew it would be many hours. 

I took some notes with the customer, to create visualize the time a project like this would take. 

I ended up agreeing to the terms of the project. My only term was to receive the still incomplete text and pictures, so that I could start the work right away. 

That meant that when I got the final text and pictures, I had my book roughly made in InDesign, my biggest concern was if I made a copy/paste error and place a piece of text wrong.

 

To solve this, every text field is connected with each other, a fairly technical solution for most. 

It really made it easy to controlled the text. And speed up the project a great deal. 

I have been designing coloring books for Bone’s Restaurants since 2012, and this is the latest edition.

The idea behind this book was to do something different, make the book more playfull instead of just a simple booklet. While keeping it cost effective.

The new coloring book is therefore cute in the shape of a suitcase and printed 4+1. That gave us a bigger surface for the color print, to have more fun puzzles.

The book has been a hit in the restaurants, as it fits a broader age span.

Circus Summer is held each summer in collaboration with Muskelsvindfonden and DR. 

I was the lead designer of merchandise to add value to the circus experience. 

They had they’re own design guideline with over 200 different elements. Bubbles, balloons, flaglines, magic shimmer, sparkles etc. Luckily there was a great deal of freedom within the guidelines, the real task was therefor to keep a cohesive expression in the design.

ANNUAL GIFT CATALOG, WEBSITE PAYMENT FORM FOR ORDERING GIFT CARDS, AS WELL AS DESIGN OF WEBSHOP FOR CHOOSING GIFTS.

For MitGavevalg.dk I have developed the design system which is followed through the catalog, the website and gift cards.

MitGavevalg.dk is a concept started in the summer of 2017, and I have been involved from the very beginning. They sell Christmas gift cards to companies that give employees a wide variety of gifts to choose from. The concept has so far been a success for Baxx Promotion.

2021 Update: MitGavevalg.dk has together with Baxx Promotion merged with Metz, and has now become part of Metz Christmas Gifts.

The MitGavevalg website started as an enlightened version of Baxx Promotion’s existing Christmas gift voter shop.

But in 2018, they switched to a Wordpress website that I had designed and developed. Every year, the site got an update and overhaul, and in 2019, I added a form powered by Gravity Forms with payment built-in so that gift card orders could be paid for right away.

Design and development of food blog in WordPress.
The site is made for the purpose of being simple to maintain and update. Recipes are created as blog posts, with special fields added to: times and ingredients.

Page size is less than 1 mb. pr. page with load times of 0.4 s

Additionally, recipe pages are designed to be printed nicely.

See website

Webshop for the employees of Sygeforsikringen “danmark”.

Designed to be close to the customer’s brand identity. Built on wordpress with WooCommerce as shop system.

As a small freelance digital agency, I am passionate about making a noticeable difference. My competencies range widely from consulting over development to design of communication campaigns, websites, ecommerce and much more.

See website

Then it will not be more meta.

The page here is made for easy updating of the content.
Almost all texts are dynamically changing.

In addition, the site has features such as language versioning, print-friendly css, dark mode and a hefty use of CSS variables to control the colors.

Packaging

Then it will not be more meta.

The page here is made for easy updating of the content.
Almost all texts are dynamically changing.

In addition, the site has features such as language versioning, print-friendly css, dark mode and a hefty use of CSS variables to control the colors.

Lifestyle photos

In the sale of products, a good lifestyle photo is alpha and omega.

Here I have both experience of working with photographers, and even being out on location and shooting pictures. As well as setting up a photo studio for exposed images.

Let’s work together

René Jessen

If you’re looking to improve your ecommerce setup, scale marketplaces, or reduce manual work through automation, feel free to reach out.

Linkedin-in